The American Birkebeiner Ski Foundation

The American Birkebeiner Ski Foundation

Birkie worked with PowerObjects to utilize Dynamics 365 for Sales and for Marketing to orchestrate all of their registration needs, maximizing the value of historic data, optimizing the experience of current registrants, and ensuring scalability for future growth.


Unorganized and underutilized data.


A unified platform that Birkie’s event staff and participants can benefit from, even when they’re out on the slopes.

Key Benefits

Key benefits include maximized value of historical data, streamlined registration processes, optimized marketing tools and ongoing support for Birkie’s staff.

Dynamics 365 has allowed us to provide experiences that are second to none, ones that people won't forget and that they want come back for.

- Ben Popp, Executive Director for the American Birkebeiner Ski Foundation

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